How does the Eddystone-URL work? Do you need an app?

Eddystone-URL is a beacon broadcast format that sends out a URL to a user’s device. This beacon signal can be picked up by either the Physical Web app, or the Google Chrome Widget, which appears in your notifications tab in iOS. Although it sounds like you still need an “app” (Google Chrome or the Physical Web app), it’s not a specific app you have to download for one in-store or brand experience.


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