Adding links on passes can help you direct your pass holders to useful and relevant information.

You can link to your website, social media, online store or even make it a single tap to send you an email or give you a call. Think of these links as super bookmarks.

When creating links Apple and Google approach this differently.

Links can be added to any field on the back of the pass. They cannot be placed on the front of the pass.

Links are automatically detected and made 'clickable'. As well as web links the following information will also be made 'clickable' when detected.

Links can be placed in a dedicated section on the pass. The types of links that can be used are,

Open your design to the Google Wallet section, and click on the plus icon on the details section to add a field.

Select the links option from the left hand menu. From here you can choose a link you have already used, or add a new link. In this example I will add a new link. Click "Add" to continue.

Select the link type, the titled and add the URL, click "Done" to finish.

Make sure to to click the save icon in the left hand menu.

Use the following prefixes for different link types:

The format for Google Wallet follows the URI standard. If you want to learn more about the URI (Uniform Resource Identifier) standard please visit Wikipedia here.
​

To change where your links show in the Details section, you can just drag them into the new position.

Apple will automatically create 'clickable' links when it recognises certain text.

A link can be added to to any field on the back of the pass and can be a single link in a field, or part of a larger text field.

First, Open your design to the Apple Wallet section, and click on the 'add field' icon

Click on New Data, New Link Field and then click "Add"

Select "This value is the same for each member" then complete the field name and label, I am using "Links".

Now we can add the links. In this example I will add all my links in the same field 'Links'

Make sure to click save.

I have installed a pass in Apple Wallet, you can see the three links are clickable.

Apple Wallet allows the use of <a> tags to create links using HTML.

Example:

Instead of showing the full link 'https://www.sydneyoperahouse.com/'

we can use the following HTML.

This will then show as,

Visit our website ( try it! )

First, Open your design to the Apple Wallet section, and click on the 'add field' icon

Click on New Data, New Link Field and then click "Add"

Select "This value is the same for each member" then complete the field name and label, I am using "Pretty Links".

You can use the URL tool we provide by adding the Link Title and Link URL in the fields provided, and then add the link. This will add the link enclosed in the correct format.

Alternatively follow the example we have provided in the Default Value field.

On my pass below you can see the formatted URL.

Raw links or 'Pretty links" can be added to any text field on the back of the Apple Wallet pass. They can be added on their own, or as part of a block of text.

First, navigate to the field you want to add links to. I'm going to use the information field.

Then add you link as a stand alone link, or as part of a block of text. In this case I am going to make the text "Exclusive Benefits" clickable.

Finally, we can take a look at my example pass to see all types of link displayed.