If you haven't yet saved a pass to your Apple or Google Wallet, we highly recommend trying out our demo passes. Even if you're already familiar with using passes, exploring these demo passes can provide inspiration for incorporating them into your business strategy.

In some of the examples, shortly after saving the pass to your wallet, you'll receive an update for the pass. If you're using an iPhone, you'll be conveniently informed of this update, displayed on your lock screen. This allows you to not only experience how easy it is to acquire a pass but also witness the exciting aspect of pass updates. For instance, you'll see updates when you accumulate more points, change tiers, or redeem a coupon.

All of these passes have been meticulously crafted using our Pass Designer tool.

To explore these sample passes, simply click on the image or the button, and you'll be directed to the sign-up page and pass.

IMPORTANT: These passes are created solely for demonstration purposes. Any resemblance to real brands or entities is purely coincidental.

Store loyalty cards, discount cards and points cards. If an account related to a loyalty card carries a points balance, and/or a tier, the pass can be updated to display the current balance and/or tier.

Gym membership, identity cards, and other types of membership cards. Each pass usually contains a profile image of the member and is used multiple times to check in, earn points, redeem points, check-out etc.

Coupons, special offers, and other discounts. If an offer has expired, the coupon can be updated with a new offer and expiration date.

Gift cards are a form of prepaid debit cards loaded with funds for future use. When a purchase is made using a gift card the pass can be updated to display the current balance. A Gift Card is designing using the Loyalty Card Template.

Entry into concerts, movies, plays, sporting events, or other events. Typically, each pass corresponds to a specific event, but you can also use a single pass for several events as with a season ticket.

The most simplistic loyalty card. For every purchase made, a digital stamp is 'punched' on to the pass. After a predetermined number of purchases, the customer is rewarded with a targeted gift, discount, or exclusive deal. Then they start collecting stamps again.

PassKit has a dedicated solution for creating and managing digital punch cards in Apple and Google Wallet - Loopy Loyalty.

Train tickets, airline boarding passes, and other types of transit passes. Each pass usually corresponds to a single trip with a specific starting and ending point. Boarding Passes are designing using the PassKit API.

Serves as proof of enrollment or active status in an insurance policy. May contain relevant information such as policy number, type of coverage, effective date, and contact details. Typically used for health insurance, but can also be used for other types of policies.

An iCloud Binding Pass is a type of digital pass in Apple Wallet that is securely tied to both the user's iCloud account and their device's biometric authentication system (Face ID or Touch ID). This binding ensures that the pass cannot be transferred to another device or user, making it highly secure and personalized.

This feature is exclusive to NFC-enabled Wallet passes, such as those used for secure access (e.g., digital keys, employee badges, or event tickets). Once bound, the pass is encrypted and stored in the user's iCloud account, allowing it to be automatically synced across all their Apple devices while maintaining its secure binding to the original user.

For more details, refer to iCloud Binding Passes.

We hope these example passes serve as a valuable source of inspiration for your own designs, helping you create passes that not only meet your business needs but also delight your customers. By leveraging the power of Apple and Google Wallet, you can deliver seamless, secure, and memorable experiences that keep your customers coming back.

If you'd like us to add other examples please let us know.