At PassKit, we're dedicated to helping businesses worldwide unlock the power of digital passes. Our PassKit Referral Program is designed to create mutually beneficial partnerships with individuals and companies who can introduce new clients to our platform. This article explains how our referral program works and clarifies why we operate on a referral model, not a reseller model.

Our referral program empowers you to be an effective advocate for PassKit. You play a crucial role in bringing qualified leads to us by actively engaging with prospects.

Here’s what your role involves:

Once your referred client has signed up, our team takes over the core sales and support process, including:

We've carefully chosen the referral model because it aligns best with how Software as a Service (SaaS) platforms like PassKit operate and ensures the best experience for our customers and partners. We do not offer a reseller program, where partners would purchase licenses at a discount and then re-sell them at a markup.

Here’s why the referral model is essential for PassKit:

No Licenses or On-Premise Installations: PassKit is a purely cloud-based solution. We don't sell traditional software "licenses," nor do we offer any 'on-premise' installation options. Customers subscribe to our service and access it entirely via the internet. A reseller model, which typically involves buying and reselling distinct software licenses, is incompatible with our subscription-based, cloud-native architecture.

Continuous Improvement: As a SaaS provider, our direct relationship with the end-user is critical. It allows us to gather invaluable feedback, understand usage patterns, and identify new feature needs. This direct insight is crucial for our continuous product development and ensures PassKit evolves to meet market demands. A reseller model would place a layer between us and the customer, hindering this vital feedback loop.

Expert Assistance: Providing high-quality technical support for a complex SaaS platform requires specialized knowledge and dedicated resources. If partners were reselling, we'd either need to train them to our support standards (a massive undertaking) or risk inconsistent and fragmented customer experiences. Our referral model ensures all PassKit users receive consistent, expert support directly from our team.

Streamlined Operations: SaaS relies on recurring subscriptions, often with tiered pricing and usage-based components. Managing this billing complexity through multiple reseller layers introduces significant administrative overhead and potential for errors. Our direct billing ensures accuracy and efficiency for all subscribers.

Always Up-to-Date: PassKit is constantly evolving with new features, bug fixes, and security updates. With a direct relationship, we ensure all customers are always on the latest version, benefiting from immediate improvements. A reseller model could lead to customers being on outdated versions, causing user experience issues and support challenges.

Unified Voice: We invest heavily in our brand, messaging, and product positioning. The referral model allows us to maintain control over how PassKit is presented in the market, ensuring consistent and accurate information reaches potential customers.

As a PassKit Referrer, your commission will be calculated at 25% of the base subscription fees (Platform Fee + Pass Volume) for every qualified client you refer who becomes a paying subscriber. This recurring commission will be paid for the first 12 months of their active subscription.

This generous commission reflects the value of your efforts in identifying, educating, and driving sign-ups for PassKit, and we encourage you to leverage your market presence and networks to maximize your earning potential.

We aim to support our referral partners as effectively as possible:

Our comprehensive product training and documentation are readily available on help.passkit.com. This is your go-to resource for all functional aspects of the PassKit platform. Of course, we highly encourage you to 'use' the software yourself so you can fully understand the capabilities you'll be discussing with your prospects.

Please note that we currently do not provide specific marketing or sales collateral designed for partners to use directly with prospects (e.g., brochures, pitch decks, case studies). Our focus is on core product development and direct sales enablement.

We currently do not offer a dedicated partner portal for referral tracking. However, we maintain an internal Google Sheet to track referrals once a qualified email is received and the client signs up. We will provide you with a view-only version of this Google Sheet so you can monitor the status of your referred accounts and track your commission earnings.

At this stage, we have limited dedicated resources or prescriptive training on how to best sell or refer clients to PassKit. This is a deliberate aspect of our current program model. We see this as an opportunity for entrepreneurial partners like you to explore and innovate in identifying the most effective ways to introduce PassKit to your specific target markets. The high commission rate is designed to compensate for your investment in developing these strategies and building your own sales narrative around PassKit.

Even beyond the referral commission, if your company possesses development or technical integration capabilities, there's a significant opportunity for you to offer integration services to clients (including those you refer).

Businesses often want to integrate PassKit within their existing operations or connect it to their CRM, POS, or loyalty systems. You can propose and charge for these professional services directly. This allows you to provide a more comprehensive solution tailored to your clients' specific needs and represents an independent revenue stream for your business. This is an opportunity you can pursue even if you decide not to participate in the PassKit Referral Program.

You can find more details on offering PassKit integration services here.

We're excited about the potential to partner with you under the PassKit Referral Program. If you have any further questions, feel free to reach out.