The timeline for going live with Apple and Google Wallet passes using PassKit depends on your deployment scope and the level of integration required with your existing systems. While the technical process of creating and distributing passes is straightforward, other factors—such as internal approvals, training, and rollout strategies—can influence the overall timeline.
Quick Start: Designing Your First Pass in Minutes
At PassKit, our goal is to enable you to design and generate your first personalized pass within 15 minutes. This quick start allows you to experiment with the design, layout, and functionality of your passes. However, refining the look and feel of your passes is an ongoing process—much like optimizing your website or email campaigns—to ensure they align with your brand and deliver the best user experience.
What Typically Takes the Most Time?
While the technical setup is fast, the following factors often determine how long it takes to go live:
Internal Approvals and Buy-In
For larger organizations, securing management approval and budget sign-off can take time. This is especially true if the project requires discretionary spending or involves multiple stakeholders.
Integration with Existing Systems
If your passes need to integrate with your CRM, loyalty program, or point-of-sale systems, the complexity of this integration can impact the timeline. The more customized the integration, the more time it may take.
Training and Rollout
Ensuring that your operations team is prepared to accept and process passes is critical. Staff need to understand how passes work, how to validate them, and what actions to take when a customer presents one (e.g., redeeming a coupon or verifying membership). The more locations or branches you have, the more time this training and rollout process may require.
General Timeline Estimates
Simple Deployment (Single Location, Basic Pass)
A few days to a week.
Complex Deployment (Multiple Locations, Advanced Integration)
Several weeks to a few months, depending on the factors mentioned above.
Tips for a Smooth Rollout
Start Small
Begin with a pilot program to test your passes in a limited environment before scaling up.
Engage Stakeholders Early
Involve key decision-makers and operational teams from the start to streamline approvals and training.
Leverage PassKit’s Expertise
Take advantage of PassKit’s resources and support to accelerate your deployment.
Conclusion
While PassKit makes it easy to create and deploy passes quickly, the overall timeline to go live depends on your organization’s unique requirements. By addressing internal processes, integration needs, and staff training proactively, you can ensure a smooth and successful rollout of Apple and Google Wallet passes.