This article will help you understand the different terms and charts we use on our analytics page.
If you have created an account and issued some passes you've probably noticed the numbers on your performance page going up. If you are wondering what these charts are telling you, then this article is for you.
By the end of this article, you will have a better understand of the following:
How we calculate your data
The different terms used to describe your data
What each chart in your dashboard is telling you
Let's start with the top chart. This chart shows a breakdown of the pass status:
Enrolled: The total number of digital card records created.
Installs: The total number of digital cards that have been added to Apple Wallet or saved to Google Pay (i.e. a customer who is presented their digital card then taps Add or Save to ‘install’ their card into their Apple Wallet application or Google Pay application respectively).
Uninstalls: The total digital cards removed from a mobile wallet by the owner of that wallet.
Deleted: The total number of customer records that have been deleted by you via the API or through our web interface. Deleting an individual record will result in that record's associated pass becoming invalid. An invalid pass will have its barcode removed and no longer receive updates.
Note for Installs and Uninstalls: For an individual pass we only count the first install and uninstall per wallet type. So you could install the same card 5 times in Apple Wallet, and 2 times in Google Pay, and it will be counted as 1 install for Apple Wallet and 1 install for Google Pay.
Below are a few customer journeys to give you a more practical understanding of how these counts work.
Assume below scenarios have all stats set to 0
Scenario 1: A new member enrols into your program and installs their card into Apple Wallet. They also have an Android phone, so they add the card to the Google Pay. The member then removes their card from Apple Wallet. Your stats would reflect:
Enrolled: 1, Installed: 2, Uninstalls: 1, Deleted: 0
Scenario 2: A new member enrols into your program and installs their card into Apple Wallet. The member then terminates their membership but forgets to remove the card from their Wallet. You delete their record in PassKit. Your stats would reflect:
Enrolled: 1, Installed: 1, Uninstalls: 0, Deleted: 1
Scenario 3: A new member enrols into your program and installs their card into two different Apple devices. Your stats would reflect:
Enrolled: 1, Installed: 1, Uninstalls: 0, Deleted: 0
The next chart shows the progression of all the values shown in the previous section. You can see a breakdown of these values by Day, Month or Year.
This chart shows the total distribution of the digital wallet providers that your customers are using.
The Installed sources chart shows a breakdown of the total number of passes installed for each of your distribution sources. A distribution source is an avenue that you deliver a pass to a user. For example: admin console, email, sms, signup page or social media post. You can track any number of distribution sources by adding custom UTM parameters to the page that links to a pass landing page. You can read more about adding UTM parameters here.