Passes introduce an element of convenience by incorporating weblinks, which empower users to seamlessly engage in various actions. Whether it's making purchases from your online store or accessing exclusive personalized offers, these weblinks enhance user engagement and satisfaction.

When it comes to coupons, the process is made even more effortless. Users can swiftly redeem coupons with a simple tap on the designated weblink. To facilitate this, PassKit provides an out-of-the-box solution: Customer Initiated Redemption (CIR). This feature not only streamlines the coupon redemption experience, but also eliminates the need for complex integration with your Point of Sale (POS) system.

What's truly innovative about CIR is that it doesn't stop at enhancing user experience. It also provides you with valuable insights. You can effortlessly gather data on who is redeeming coupons and when they're doing so, all without the necessity of intricate POS integration.

This means that while your customers enjoy a frictionless redemption process, you're equipped with actionable data to refine your marketing strategies and better understand your customer behavior.

Incorporating CIR into your pass strategy not only creates a win-win scenario for both your business and your customers, but it also exemplifies a seamless fusion of user convenience and data-driven marketing prowess.

Customer initiated redemption can be found in the redemption settings.

To begin, go to your coupon pass dashboard and click on ‘Designs’. From there, click on the dropdown beside ‘Other actions’ and select ‘Settings’.

Next, click on ‘Redemption’.

There are two options in redemption settings; API redemption and customer-initiated redemption. Click the check box beside customer initiated redemption

For Customer Initiated Redemption, there are different types available;

Simple Redeem: When a user visits the redemption URL displayed on the coupon, the coupon is automatically redeemed.

Code shown to cashier: Like the name implies, after the customer visits the redemption URL, a fixed code is presented to them, which automatically redeems the coupon. The customer can then show this fixed code to a staff member.

Code Provided by cashier: When the customer visits the redemption URL, a staff member gives them a redemption code to enter. Once the customer enters the code, the coupon will be redeemed.

Simply choose any of the four options that suit you

When customers redeem coupons, you can also customize the display message that they see. Fill in a text under “successful redeem text” and they customer will see it when they redeem their coupons.

When customers have already redeemed their coupon, you can customize the display message. Click on the “redeemed” button then fill in a text under “Already redeem text” and the text will be displayed when they have already redeemed their coupons.

When customers cancel their coupon, you can customize the display message as well. Click on the “cancel” button then fill in a text under “cancel text” and the text will be displayed when the customer cancels their coupon.

When customers' coupon expires, you can customize the display message that they see. Click on the “coupon expired” button then fill in the text under “coupon expired text” and the text will be displayed to the customer when their coupon has expired

When your offer expires, you can customize the display message. To do this, click on the “Offer expired” button then fill in a text under “offer expired text” and the text will be displayed when the coupon offer has expired.

Pass Link: You can also enable customers to redeem passes on their own by adding a link to your Apple Wallet and Google Pay passes. You can do this by clicking the 'Add Link' button which will add a link to the pass design.

This is what it would look like on the Apple Wallet

For google wallet, first, copy the pass link. Next, navigate to the designer and drag the link field into the Google Wallet section. Paste the copied link into the URL field and add a title to complete the process.

You can also customize the text that displays on the self-redemption pages. You can customize the text for success, redeem, cancel, coupon expired, and offer expired.

Once you've set up your desired text, click ‘Update’ to save.