Introduction
The PassKit Portal offers detailed analytics for every digital pass you issue, providing valuable insights into customer engagement and campaign performance. This guide explains how to access and interpret the wealth of data available for membership, loyalty and coupon passes, helping you make data-driven decisions to optimize your programs.
Accessing Pass Data
Log in to your PassKit Portal.
Navigate to:
Members Tab (for membership/loyalty passes)
Coupons Tab (for coupon/discount passes)
Locate the specific pass you want to analyze and click on it.
Click on the Pass Data icon to view detailed information.
🔍 Pro Tip: Use the filters to quickly locate specific passes
Location Data Tab
The Location Data tab reveals valuable geographical information about where your passes were issued and installed. This includes the IP addresses associated with both the initial pass issuance and subsequent views, along with estimated country and region data based on those IPs.
Key Information Displayed
Field | Description | Example |
Issue IP Address | The IP address when the pass was first issued. |
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Approximate Country | Estimated country based on IP. |
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Render IP Address | IP address where the last pass action took place (e.g. Issued, Installed or Uninstalled). |
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Approximate State/Region | Estimated region (if available). |
|
Important Considerations
⚠️ Location accuracy limitations:
May be skewed by VPNs or proxy services
Affected by Apple's Private Relay feature
Potentially inaccurate for corporate networks
Pass Data Tab
The Pass Data tab provides comprehensive technical details about each pass's lifecycle and usage. Here you'll find crucial information about installation status, device specifications, and campaign tracking.
Field | Description |
Installed in | Shows if the pass is currently installed on a device. |
Uninstalled in | Shows if the pass was ever removed. |
Current Pass Status
PASS_INSTALLED(Active on a device)PASS_ISSUED(Created but not yet installed)PASS_UNINSTALLED(Removed by the user)
Browser and Operating System
Identifies the device and browser used to install/view the pass.
Example:
Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) SamsungBrowser/27.0 Chrome/125.0.0 Mobile Safari/537.36
Device: Samsung phone (Android 10)
Browser: Samsung Internet (Chrome-based)
UTM Parameters
If you are attaching UTM parameters to your distribution URL the information will be displayed here. For details, refer to Tracking the Pass Issue Source.
Pass Issue Date
The date the Pass was issued.
Visit Pass URL
You can visit the pass URL directly from this page to:
Check how the pass appears for that specific customer
Verify design or content issues
Practical Applications
These analytics serve several important business functions.
Engagement Tracking
Monitor installation rates
Analyze geographic distribution
Track viewing frequency
Troubleshooting
Identify failed installations
Detect unusual activity patterns
Resolve device-specific issues
Campaign Optimization
Measure UTM source effectiveness
Compare regional performance
Refine distribution strategies
Conclusion
PassKit's analytics capabilities transform raw data into actionable business intelligence. By understanding how users interact with your passes, diagnosing technical or engagement issues, and continuously improving your campaigns, you can significantly enhance the effectiveness of your digital pass programs.
For best results, we recommend cross-referencing location data with other metrics, paying close attention to activity timestamps, and regularly checking pass rendering via the provided URLs. If you need to integrate this data with other business systems, consider implementing webhook notifications to automatically receive pass events in your CRM or marketing platforms. Our webhook documentation provides complete setup instructions for this powerful integration.