Introduction

When you issue a pass, you can send a welcome email to the pass owner including a link to their pass. We provide a basic template, but you can customize the text suit your needs. The logo used at the top of the email is automatically taken from the logo being used for the Apple Wallet pass design.

The Welcome Email (Pass Distribution by Email) is included in your PassKit subscription. There are no additional fees for using the PassKit Welcome Email feature.

What's in the Welcome Email?

The Welcome Email is designed to provide a seamless user experience. It includes:

A customizable message that tells the recipient about the digital pass.
A prominent button that directly links to the unique URL of their digital pass.

Welcome Email customization is enabled for Production Accounts only.

Visit here for more information.

The Pros

Here are a few of the benefits of using the PassKit Welcome Email:

Boost Engagement: Encourage immediate activation and usage of digital passes by delivering them directly to the recipient's inbox.
Enhance User Experience: Provide a seamless and personalized onboarding experience, making it easy for users to access and utilize their digital passes.
Streamline Your Workflow: Simplify your operations with a natively integrated solution. No need for additional email platforms or complex setups.

The Cons

Here are some reasons why you might not want to use the PassKit Welcome Email:

Redundancy: If you already have a robust email marketing strategy in place, sending a separate Welcome Email might be unnecessary.
Email Fatigue: Overloading your recipients with too many emails may lead to email fatigue and decreased engagement.
Brand Consistency: The PassKit Welcome Email template might not align perfectly with your brand's messaging and design aesthetic.
Data Privacy Concerns: If you have concerns about collecting and storing recipient email addresses, you might prefer to avoid using the Welcome Email feature.

The Welcome Email is optional

You do not need to distribute passes using the PassKit Welcome Email. If you already use email software, or want to send your passes using other channels (e.g. SMS) you can turn the Welcome Email off and connect your preferred applications to PassKit using the API or no-code automations like Make.com or Zapier.

Process

Access the Editor

Follow these instructions to locate the Welcome Email.
Click on EDIT WELCOME EMAIL.

Customize the Content

The editor allows you to personalize various aspects of the email:

Subject Line: Grab your member's attention with a clear and concise subject.
Sender Name: Build trust by using a recognizable send name (e.g. your company name).
Email Body: Craft a clear and informative message. You can format the text (bold, italic, underline) and include links to relevant.

Keep it simple!

The purpose of the Welcome Email is to get the reader to click the button and save the pass to their wallet. Keep the text to a minimum and do not use this email for other marketing messages. Shorter emails work best!

Styling the Button

Button Text & Color: Clearly label the button and choose colors that match your brand
Button Design: Fine-tune the button's appearance by adjusting the corner radius (roundedness) and background color.

Save the Email

Click Save: Don't forget to click SAVE to lock in your changes.

Test your Email

Create a pass: Use your email address to issue a pass and receive the Welcome Email.
Review the email: Open your inbox and review the email. We recommend opening the email on both your desktop and phone.
Click the link: Click or tap on the button to get the pass. Check everything works and you are aware of the experience your customers will enjoy.
Make changes: If you are not happy with the design of the email then go back to Step 2.