Many businesses and agencies are interested in presenting PassKit's powerful digital pass solutions under their own brand, or that of their clients. The extent to which PassKit can be "white-labeled" depends on specific components of our platform.

Here's a breakdown of the white-labeling options available with PassKit.

This is a core aspect of our offering. Once your project goes live, the PassKit branding and disclaimer are automatically removed from the digital passes (e.g., Apple Wallet and Google Wallet passes). Only your brand, or your client's brand, will prominently appear on the pass itself. This ensures a seamless brand experience for the end-user.

When you distribute your digital passes, they are typically accessed via a URL. For an additional activation fee and ongoing monthly fees, you can white-label these Pass URLs to use your own custom domain (e.g., passes.yourcompany.com instead of a default PassKit URL). This further enhances brand consistency during the pass distribution process.

Learn more: How do I customise the Pass Domain?

If you use PassKit's built-in data collection pages, you can have the "Powered by PassKit" branding removed for an additional monthly fee. This allows for a cleaner, more integrated look and feel that aligns with your or your client's brand.

Learn More: How can I Remove 'Powered by PassKit'?

When passes are delivered via email from the PassKit platform, these emails typically originate from a passk.it domain. For an additional activation fee and ongoing monthly fees, you can change the sending domain to your own (e.g., notifications.yourcompany.com). This provides complete brand control over the email communication channel.

Learn More: How do I customise the Welcome Email domain?

Certain components of the PassKit ecosystem are not available for white-labeling. These elements are designed to maintain the integrity of our platform, provide consistent functionality, and ensure efficient support.

The dedicated PassKit Pass Reader app, used for scanning and validating passes, is not available for white-labeling. It will always retain PassKit branding.

The PassKit web portal (the dashboard you log into to design pass templates and manage your passes and account) is not white-labeled. It will always display PassKit branding. This is our core interface for managing your account and projects.

Our comprehensive help articles and documentation, found on help.PassKit.com, are not available for white-labeling. They will retain PassKit branding and are designed to provide universal support for all users of the platform.

While the PassKit Portal and Pass Reader app are not available for white-labeling, it's worth noting that both have been developed using the PassKit API. This means that if you wish to develop a custom solution with similar functionality that is white-labeled to your brand, it is entirely possible to do so by building directly on top of the PassKit API.

We understand the importance of branding for your business. PassKit aims to provide flexible options where it makes the most impact on your customer's journey, while maintaining the integrity and scalability of our core platform. If you have specific branding needs not covered here, please contact our support team to discuss your requirements.