Introduction
When you issue a pass, you can send a welcome email to the pass owner including a link to their pass. We provide a basic template, but you can customise the text, add images and change colours and fonts suit your needs.
The Welcome Email (Pass Distribution by Email) is included in your PassKit subscription. There are no additional fees for using the PassKit Welcome Email feature.
What's in the Welcome Email?
The Welcome Email is designed to provide a seamless user experience. It includes:
A fully customisable email including images, colours and fonts, that tells the recipient about the digital pass.
A prominent button that directly links to the unique URL of their digital pass.
Welcome Email customisation is enabled for Production Accounts only.
Visit here for more information.
The Pros
Here are a few of the benefits of using the PassKit Welcome Email:
Boost Engagement: Encourage immediate activation and usage of digital passes by delivering them directly to the recipient's inbox.
Enhance User Experience: Provide a seamless and personalized onboarding experience, making it easy for users to access and utilize their digital passes.
Streamline Your Workflow: Simplify your operations with a natively integrated solution. No need for additional email platforms or complex setups.
The Cons
Here are some reasons why you might not want to use the PassKit Welcome Email:
Redundancy: If you already have a robust email marketing strategy in place, sending a separate Welcome Email might be unnecessary.
Email Fatigue: Overloading your recipients with too many emails may lead to email fatigue and decreased engagement.
Brand Consistency: The PassKit Welcome Email template might not align perfectly with your brand's messaging and design aesthetic.
Data Privacy Concerns: If you have concerns about collecting and storing recipient email addresses, you might prefer to avoid using the Welcome Email feature.
The Welcome Email is optional
You do not need to distribute passes using the PassKit Welcome Email. If you already use email software, or want to send your passes using other channels (e.g. SMS) you can turn the Welcome Email off and connect your preferred applications to PassKit using the API or no-code automations like Make.com or Zapier.
Access the Editor
Follow these instructions to locate the Welcome Email for your specific project type
Customise the Content
The editor allows you to personalise various aspects of the email text and colours.
Keep it simple!
The purpose of the Welcome Email is to get the reader to click the button and save the pass to their wallet. Keep the text to a minimum and do not use this email for other marketing messages. Shorter emails work best!
The editor explained
The editor is split into different sections.
Email Header - Contains the Subject and Senders Name
Main Body - Contains the text and layout of the email
Styles Sidebar - Contains the colour and font settings for the email
Inspector - Allows you to set colour, font, size, link and attributes within a block of text.
Email Header
In this section you can change the subject line and the senders name.
Main Body
The section allows you to,
Edit the different sections in the email content
Preview the email in normal and dark mode
View desktop version
View mobile version
Hide the sidebar
Add another section
Editing your email
Click on the edit icon to edit your email. Now you can add new sections or click an existing section to edit the text or properties.
Adding a new section or clicking an existing section will open the section properties in the inspector.
Using dynamic tags in the email
Dynamic tags can be used to display data in the email, like the users name for example.
When adding or editing a field, you can select a dynamic value from the drop down selector in the inspector.
Deleting a section
Click in the section you with to delete, then click on the trash icon to delete the section.
Adding an image to your email
You add images to your email, either from images already being used, or upload a new one.
Click to add a new section and click on the image icon.
Move a section
Click on the section you want to move, and use the arrows on the left side of the box to move the section. Sections can be moved vertically only.
Editing the button
The button can be edited to reflect your chosen theme, and the text and style of the button can be edited.
Click on the Button Section to edit the button settings in the inspector.
Changing the email style
The style section is in the right sidebar. From here you can change the email colours and font.
Save the Email
Click Save All: Don't forget to click SAVE All at the top right to lock in your changes.
Preview and Test
It's important to preview and test the email fully before setting live. This ensures that the look and feel is perfect before sending it to users.
Preview the Email
You can preview the email within the designer at any time. You can see what it will look like in light and dark mode, and desktop and mobile versions.
Test your Email
Create a pass: Use your email address to issue a pass and receive the Welcome Email.
Review the email: Open your inbox and review the email. We recommend opening the email on both your desktop and phone.
Click the link: Click or tap on the button to get the pass. Check everything works and you are aware of the experience your customers will enjoy.
Make changes: If you are not happy with the design of the email then go back to Step 2.
Conclusion
By personalising the Welcome Email, you can create a super simple way for your customers to get their pass into their wallet.